Tori Hook
Copywriter
With the precision of a craftsman and the wisdom of a poet, Tori Hook carefully chooses the exact right words and uses them in the exact right way to build our clients’ brands from the ground up. (The almost right word doesn’t cut it.) Tori’s copywriting prowess permeates the entire brand, from overarching brand creation and concepts to writing for billboards and TV spots. It’s no easy task to help our clients find and define their voice—and then create copy that matches their character and personality—but Tori was born for the job. She’s all things creative: poet, musician, artist, comedian, deep thinker, listener, and knowledge-seeker. And she just happens to be the daughter of our very own Clark Hook, so you could say she gets her genius honest.
Random Stats About Tori
Books I've read since I started keeping track 642
Weird sweaters I own 19
Cities I've lived in as an adult 5
Hours spent playing Animal Crossing 410
A Few More Really Random Things
You Didn’t Know About Tori
If your job were a phrase, what would it be?
Find the right word. Everything I do comes down to finding the exact right word, not just a word that works.
What's your favorite advertising slogan?
Got milk? It’s simple, it’s memorable, and it works with virtually any ad ideas. It’s the kind of slogan that wins over a generation (mine, to be specific).
What's your most treasured possession?
A signed, first-edition copy of my favorite book: Arundhati Roy’s The God of Small Things.
What would you spend your last dollar on.
Plane tickets. To anywhere I’ve never been.