Armstrong Bank
Identity | Print | Brand Strategy | Digital | Video
Identity | Print | Brand Strategy | Digital | Video
Asset Size
2.4B
Locations
Oklahoma, Arkansas
Branches
29
Employees
~ 300
Established
1909
Armstrong Bank is a strong, family-owned community bank that’s been serving Oklahoma and Arkansas for over a century. Since the bank’s inception, its values have been an extension of the values of the Armstrong family who started the bank in 1909 and who continue to serve the bank today. Long-term relationships built on honesty and integrity combined with an unwavering commitment to community and wise leadership have made Armstrong Bank a pillar in every community served.
As Armstrong Bank expanded outside its legacy market, the leadership team took a proactive approach to avoiding some common growing pains associated with expansion, such as brand fragmentation. They wanted to ensure the philosophy and culture of Armstrong Bank transferred to employees and new markets they serve. It was time to put a clear brand strategy in place, ignite the team of employees as one organization, across all markets, with a common goal and clear purpose and to increase communication of the bank’s story, products, and services in both legacy and new locations.
After a thorough brand discovery process, it was concluded that while there was significant equity in the name Armstrong Bank, the look and logo needed to be modernized. The Armstrong Bank story is a compelling one that differentiates the bank from its competitors. It’s a story of going above and beyond for customers and communities since 1909, serving against a backdrop of family-inspired culture, responsiveness, care, and friendliness. This is a bank that serves like family. A bank that is more than a century strong because of family. The tagline “Strength Runs In Our Family” became the main messaging around which the bank communicated its story to employees, customers, and communities.
With a clearly defined brand strategy, mission, vision, and purpose, along with enhanced and relevant communications internally and externally, Armstrong Bank is better positioned to serve existing customers and communities, further expand into new territories, and unite its teams across all markets. The rebrand allows for consistency in the delivery of products and services, encourages intention and education with every engagement, and fosters a true spirit of family and strength that permeates the bank’s culture no matter the geographic location.
