An exceptional rebrand for an exceptional bank.
Brand Strategy
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Identity
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Print
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Digital
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Web
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Video
Asset Size
1.9B
Location
North Carolina
Branches
15
Employees
270
Established
1912
Who says banking can’t be exceptional? When we met with Peoples Bank, it was obvious from the start. They see the extraordinary in people. And when you believe in exceptional people, you start seeing them everywhere.
The bank had already established an internal and external commitment to “exceptional customer service.” We let that dedication and their optimism of seeing the good in others guide the brand, igniting a motivational campaign to brighten the bank brand and the lives of people in the community. While the bank strives to be great at everything they put their hand to, they inspire others to be their best selves too.
From creative cross-selling ideas to social media campaigns, TV and radio commercials, and strategic digital marketing, Peoples Bank asks, “How will you be exceptional today?
